Lidl Cuisine

  • Brand Content

Approach

"Creation of a YouTube channel hosted by Hervé Cuisine / Audrey Chocmiel / Lucile Woodward and more than 50 guests who concoct weekly recipes using LIDL products. The channel now has over 350k subscribers."

  • Goals LIDL cherchait à communiquer différemment auprès de son audience tout en démontrant qu’il est possible de faire des plats délicieux et simples à partir de leurs produits.
  • Platforms YouTube, Réseaux sociaux
  • Formats Video

Realized Works

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