- Business
LA DIFFÉRENCIATION, CE GRAAL DU MARKETING
As an agency, we dream of unlimited budget briefs with Love brands, with which we can produce a memorable film - a Superbowl brief. But often, the problems faced by "real-life" brands, those that aren't already the result of decades of marketing, are much more concrete. For example: how do I emerge in a highly competitive market and differentiate myself from the competition?
- Business
LA DIFFÉRENCIATION, CE GRAAL DU MARKETING
As an agency, we dream of unlimited budget briefs with Love brands, with which we can produce a memorable film - a Superbowl brief. But often, the …
- Business
- Socials
Corporate Video - The ultimate guide
In recent years, corporate videos have been the talk of the town, like this latest TikTok video which had you crying with laughter. We know, we know, …
- Business
BRANDING SELLS
"Half the money I spend on advertising is wasted ; the trouble is I don't know which half."
- Tech
- Socials
Threads: the app that rivals Twitter
On July 6, 2023, Meta launched a new application in its social networking and messaging ecosystem: Threads. Threads is a text-based conversation …
- Tech
- Socials
The various video formats
Once again this year, video is THE format to bet on when publishing on social networks. But as you'll have noticed, each platform has its own …
- Tech
- Socials
The end of Twitter and the arrival of X
Elon Musk, the multi-faceted entrepreneur who acquired Twitter a few months ago, is determined to completely reinvent the platform. In a revelation …
- Socials
- Music
Tiktok Music, the extension of Tiktok
In just a few years, TikTok has established itself as a must-have application, capable of competing with social networking and content creation …
- Tech
- Socials
TikTok, the new Gen Z search engine
It's no news that on the search engine market, Google reigns, and has done for years. But a new entrant, TikTok, could well reshuffle the deck for …
- Socials
TTCX: TikTok's tool to help businesses on the platform.
TikTok has a little-known option that greatly facilitates brand/creator partnerships. It's an in-house tool created by the ByteDance subsidiary …