Among these techniques, video marketing stands out for its ability to capture users' attention in a more immersive way, and to convey hard-hitting messages effectively. What's more, video-sharing platforms such as YouTube offer massive reach and precise targeting possibilities, enabling companies to reach their audience in a more personalized and relevant way, and thus increase the visibility of their brand and website.
Marketing video
Video marketing encompasses the creation of audiovisual content with the aim of driving traffic, engaging audiences and turning them into customers. Integrating videos into static pages and blog posts can not only extend the time spent on the site, making it more visible in search results and increasing the chances of visitors becoming customers. As with a blog post, a video can be optimized for search engine optimization (SEO) by adjusting its title, keywords and sharing the link with other sites. YouTube videos can also be shared on other networks such as Facebook and LinkedIn. Currently, YouTube remains the preferred video hosting platform, being the world's leading search engine for this type of content.
Successful YouTube campaigns
YouTube is one of the best places to show your ads, as it attracts nearly a billion active users - around a third of all Internet users - with around 30 million visitors a day. You can effectively reach your target audience by broadcasting your videos on this platform.
YouTube is an extremely competitive platform, with a huge amount of video posted every minute, so it's important to understand the platform's codes to create quality content that will stand out from the crowd. The most popular videos are often those that entertain or intrigue viewers, but there's also room for informative or technical content.
If you're starting an advertising campaign, wait at least two weeks to collect enough data before making any changes. Make sure your message is clear and short enough to capture the audience's attention. To succeed in your campaign, it's crucial to grab viewers' attention quickly from the start of the video, especially in the first 5 seconds. Vary your ads and test them on different devices and audiences. Encourage interaction to build brand awareness and viewer engagement by using interactive elements. Finally, end your video with a punchy final screen and call-to-action in the last 5-10 seconds, and choose a catchy title that grabs attention.
YouTube community
YouTube offers a unique emotional and interactive experience that enables video ads to create strong links with potential customers. The platform enables a special connection through video, sharing and the YouTube community, offering a great engagement opportunity for your target audience. What's more, it can help expand your audience globally and boost your revenues by attracting new viewers and increasing subscriber numbers. With Google Ads, you can even target viewers who have already shown interest in your channel by watching videos, liking or commenting.
3 key points to generate commitment
Say who you are loud and clear!
To start with, it's important to clearly show who you are. The YouTube banner is your company's showcase, so it needs to clearly display your logo, be color-coordinated with your brand, and feature Call To Action buttons to urge viewers to take action, such as “Join us” or “Subscribe”.
Be as attractive as possible
Secondly, it's vital to offer content that's attractive. To achieve this, your editorial line must be coherent, and adapted to your target audience. Your video thumbnails should be as attractive as possible, to create engagement.
Offer a pleasant user experience
Finally, focus on the user experience. To do this, you need to create video series that will arouse the interest of users. Another way of doing this is to create credits to start your videos, which should be dynamic and present the most relevant information.
Now you've got all the information you need to make your YouTube campaign a success, and if you'd like to go further, don't hesitate to contact us. Kazam will be with you every step of the way.
Flavie, Junior Copywriter at Kazam!
